08
Sep
2010
admin

A&P to rebrand, market as CVB

BY KATHY WYRICK
VP OF INVESTOR RELATIONS

In 2008, the Conway Advertising and Promotion Commission began branding Conway advertising with the green ā€œCā€ logo. It was, and still is, extremely important to the commission and its partnering organizations to have a unified brand and marketing campaign for Conway.

Doing so has allowed us the opportunity to garner strength and trust in our brand. With that accomplished, we are ready for the next step of the process ā€” launching the Conway Convention & Visitors Bureau.

In the past, the Conway Area Chamber of Commerce has served as the location for visitors to obtain information about the area. It will continue to be the location, but with the appropriate signage and identification visitors look for.

The purpose of a convention and visitors bureau is to promote economic development. According to the preliminary report from the Arkansas Department of Parks and Tourism, in 2009, Faulkner County had more than 345,800 visitors with travel expenditures equaling $75,306,817.

As a CVB, we are responsible for marketing Conway to visitors and selling it to meeting planners, groups, sporting events and more.

As we move forward, we will further develop partnerships with those who have invested their time in bringing events to Conway. Those who plan events have the choice. We plan to do everything possible to increase the instances where Conway is chosen as the location.

As an example of this, in March, we secured and hosted the first Bass Pro Shop Crappie Masters tournament in Arkansas. With 160 anglers from 14 states in Conway for numerous days, the economic impact was substantial. 82% of the participants were from out of state. Additionally, prior to the tournament, teams averaged six trips at 3.5 days each for prefishing. We will bring this tournament back to Conway in 2011.

Exciting happenings are definitely ahead. As we increase our focus, we believe others will increasingly understand what we have known for some time. There are many reasons to Choose Conway.