Annual guide targets new movers, select households

Production is underway for the Conway Area Chamber of Commerce’s community profile and resource guide, an annual quality-of-life and local reference publication. The guide will be available in print and online and is scheduled to be released in November.

“This publication is the most comprehensive guide to the Conway area economy and lifestyle,” said senior vice president Jamie Gates. “The useful, locally written content combined with our distribution strategy makes it a great source for Conway residents, both new and established.”

The publication will be mailed to every household of a qualifying income relocating within Conway’s traditional trade area. It is also mailed to new residents each quarter. Gates said that by identifying households seeking new business relationships or households with high incomes, the guide could help participating businesses increase their profits.

“Research tells us that relocating families’ spending may increase sevenfold their first six months in a home,” Gates said. “During this time, these families will also establish permanent business relationships with health care and finance professionals, insurance agents, and more. It’s a critical time to gain their attention.”

The Chamber also sends the guide to “pre-locators,” classified as prospective residents and companies who contact the Chamber seeking information about the community.

“We fulfill dozens of requests each year from prospective residents,” Gates said.

Approximately 4,000 high-income households in Conway and surrounding communities that rely on Conway for goods and services will receive the guide in their mailboxes. Some of the area’s highest income households are located more than 30 miles away. The digital version of the publication will be hosted online on the Chamber’s website and will be promoted via targeted marketing campaigns on Facebook and banner ads on mobile devices.

Any business is welcome to advertise in the guide. Those interested can call the Chamber at 501-327-7788.